Download Sales Engagement Best Practices: a Study of 130,000,000 Sales Interactions 

This research, sponsored by VanillaSoft and conducted by the Telfer School of Management at the University of Ottawa, gives sales professionals a deep dive into what works and what doesn't when it comes to sales engagement. 

Discover what researchers learned about the following sales engagement issues:

  • speed-to-lead
  • persistency
  • the right timing for a first follow up
  • engagement quality