2019 The Year that Marketing

Holds Sales Accountable

Which Sales Tech is Right for Your Team?

Organizations around the world, and across all sectors, face a similar dilemma - they need their marketing program spend to generate as many marketing qualified leads (MQL) as possible, and they need those MQLs turned into sales qualified leads (SQL). Organizations must be able to prove that marketing spend generates a clear ROI.

The problem: oftentimes sales rejects over half of the MQLs – ones that marketing knows are valid and should not be rejected. For marketing, this results in excess program spend, lead flow shortfalls, intra-departmental conflict and an overall questioning of marketing’s effectiveness and contribution. Learn how organizations can overcome this and implement highly scalable processes through the use of an effective sales engagement strategy.

Sign up and learn:

  • Why CRM and sales processes are the problem
  • What the right tech stack for modern selling looks like
  • How to hold sales reps accountable
  • What success outcomes you should expect
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Brian Anderson

Brian has produced editorial and custom content covering a variety of B2B marketing and sales topics, including demand generation, account-based marketing, artificial intelligence, content strategies, and database management. He has a strong media and communications background. Brian holds a Bachelor of Arts focused in Print Journalism from Hofstra University.

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Darryl Praill

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.