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INDUSTRY FOCUS: Higher Education Fundraising
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Happy New Year! It’s a brand new decade, and your next phonathon decade is going to look a lot different from the last one. Smaller, smarter, and still successful with the right tools and strategies -- have you made your phonathon New Year’s resolutions?
On January 14 at 2:00pm ET, Agorapulse’s CMO Darryl Praill will moderate a discussion with two experts on the topic of fundraising phonathons. He’ll be live with CASE Laureate Bob Burdenski, an internationally-recognized annual and regular giving authority, 3-time Innovations in Annual Giving author and one of the US phonathon “founding fathers” way back in the 1990s. Also joining Darryl will be VanillaSoft’s very own Rachel Spencer, a true phonathon expert with a long career in tele-fundraising currently working with over 50 universities around the world on a wide variety of telephone-based campaigns.
They’ll review some of the challenges-faced and lessons-learned over the past decade, and look at the opportunities for the year (and years) ahead. What adjustments can be made to your callers, audiences, contact rates, engagement, participation, fulfillment, retention and more? How do you keep your phonathon a productive component of a multi-channel fundraising mix?
If you’re looking for guidance and advice for your phonathon plans for 2020 and beyond, don’t miss this frank, fruitful and fun chat with Darryl, Bob and Rachel. Register today and join them January 14!
Bob Burdenski is an internationally-recognized annual giving and engagement consultant, author, speaker, trainer, and CASE Laureate, and has served more than 200 institutions since 1994. He has worked with clients of all sizes throughout the U.S., Canada, Europe, Australia & Asia. He's the author of the Council for the Advancement and Support of Education (CASE) bestsellers Innovations in Annual Giving: Ten Departures That Worked, More Innovations in Annual Giving: Ten Global Departures That Worked.and the newly-aa4published Online Innovations in Annual and Regular Giving: Ten Dozen Departures That Worked.
Rachel is a true phonathon expert benefitting from a long and varied career in tele-fundraising. Over the last decade she has graduated from student caller, to professional tele-fundraiser, to phonathon manager and now phonathon consultant. In her present role at VanillaSoft she works closely with more than 50 universities around the world on a wide variety of telephone-based campaigns. In previous roles she has managed teams of 40 telephone fundraisers, worked with the likes of Oxfam, Unicef, NSPCC and Cancer Research UK, and set telephone campaign records from the most funds raised to the best ROI.
Darryl Praill, CMO of Agorapulse, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.