5 Ways to Avoid Being a B2B Marketing Loser

Hosted by Arkadin

Attention Marketers! Are your lead-to-conversion rates sinking fast? Does your sales team ignore the assets and plans you push out to them? Are your unsubscribe rates soaring because you’re sending out thousands of emails? If so, you might just be a B2B Marketing Loser.

Sound a bit harsh? The fact is the truth hurts. However, acknowledging there’s a problem is the first step to recovery, and Arkadin has five proven tips to ensure you go from Marketing Loser to Marketing Winner in 2019.

Watch the on-demand Arkadin webinar featuring B2B Sales guru Brian Burns and VanillaSoft CMO Darryl Praill as they discuss common mistakes they see being made by today’s B2B Marketers and how to overcome them. Get the motivation you need and guidance you can use today to take your marketing efforts to the next level.

Here are the five tips Darryl and Brian dig into:


• Don't focus too much on your company or product
• Don't expect your prospect to read
• Don't assume your prospects are experts
• Don't take yourself too seriously
• Don't insist on perfection

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Brian Burns
B2B Revenue Leadership 

Brian Burns

Darryl Praill
VanillaSoft