Accelerating the Buyer's Journey

MSP Masterclass

If you're a leader in sales, you know how difficult it can be to close a deal at times. Salespeople face so many different obstacles throughout the sales cycle and quite frankly it can be draining on your sales team. 

Many times we hear stats and tips about what we as sellers want and what we need to do to get better results. Unfortunately, a lot of those tips and tricks we hear about are not from the buyer's perspective. 

So, what do buyers want? That is a great question. We did a study with the Telfer School of Management to find out. The results may surprise you. 

In this MSP Masterclass, Darryl Praill and David Hood focus on key data-driven approaches to understanding what buyers want. What do they expect from sales when they engage with you? Is there something you're missing?

Get the on-demand copy now and learn how to:

  • Identify unique traits of individual buyers.
  • To avoid wasting time by leveraging all channels on a suitable cadence.
  • Know what contact methods buyers prefer. 
  • Know when buyers want sellers to engage.
  • Know what's changed in the buyer's journey and why it matters.
Get Your On-Demand Copy


David Hood

David Hood, CEO of VanillaSoft, is a successful software entrepreneur with extensive international experience in finance, business development, sales, and marketing. Under his leadership VanillaSoft has grown over the past decade from a small start-up to a leader in the inside sales and CRM space focusing on lead management and cadence automation.


Darryl Praill

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.