Finding Your Personal Voice

How to be Authentic in Sales

Authenticity — “true to one's own personality, spirit, or character.”

How many times have you heard someone telling you to be more ‘authentic’ in sales? You know it’s probably true, but what does that actually mean? See, authenticity can be a lot of different things to lots of different people.

If you’re Keenan, authenticity means characteristics like colorful language, trash talking, and informal dress. If you’re Darryl Praill, it means being transparent, direct, and no-nonsense.

It begs the question, which approach is more authentic? Is one too tame? Maybe the other is just flat-out excessive. What if one person’s version of being authentic ends up alienating or even straight up offending the audience?

So how can you convey authenticity? On April 23rd we’ve got the one and only Keenan chatting with our very own Darryl Praill for a candid discussion on authenticity and what it means to truly stand out. They’ll put their own unique, yet overlapping styles of communication together to discuss and debate approaches to separating yourself from the crowd.

Register now and learn how to:

  • Develop your personal brand to help stand out.
  • Be engaging to build lasting, profitable relationships.
  • Put your own personal spin on organizational messaging.
  • Lose the anxiety and become successful by being yourself.
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Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.


Darryl Praill

Darryl Praill, CMO of Agorapulse, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.