How To Build A World-Class ISO

And Dominate The Merchant Services Market

The merchant services industry is a highly competitive one. So you need to do everything you can to stand out from the rest.

And that starts with having a world-class, highly effective, independent sales organization (ISO).

But what makes a great ISO? Where do you start? Can you build a team that stands out from the rest?

Keith Sampson, National Sales Director with North American Bancard, and Gert Scholts, Managing Director of The Best Sales Coach, joined Agorapulse’s Darryl Praill. 

These two experts shared the knowledge they’ve built from their years of experience working with merchant services organizations.

They looked at a variety of factors that you need to consider, including: 

  • How to hire the right people
  • How to know if they’re approaching prospects in the best way
  • How to leverage referrals
  • And much, much more.

They showed not only how to build your ISO, but how to make it the!

So if you’re looking to build the best ISO ever, you need to watch this session.

Watch on-demand now!


Keith Sampson

Keith Sampson is the Director of National Sales for North American Bancard, an award-winning payment solutions provider. For more than 20 years, Sampson has led strategic business development initiatives while spearheading innovative and integrated solutions in the Merchant Services, Mobile and Electronic Payments ecosystems..


Gert Scholts

Gert Scholts is Managing Director of The Best Sales Coach, where he leads businesses through sales transformation by aligning sales teams to their organization’s growth strategy. He supports sales growth businesses with relevant B2B sales training and coaching rooted in experience and process.


Darryl Praill

Darryl Praill, CRO of Agorapulse, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.