Coach Your Way to the Close

Boost Your Team's Performance by 19%

The most crucial aspect to ramping up sales rep productivity in any organization is the training process. Unfortunately, when the training ends, all too often so does the coaching and reinforcement. That’s a big problem.

Without appropriate coaching after sales training, there is an 87% drop off in acquired knowledge. The fact is, coaching is by far the most effective investment in improving reps’ performance. It’s no wonder that organizations invested more time from 2006 to 2011 in improving rep reinforcement than they did in the previous 50 years.

If this is sounding familiar, you’re not alone. We struggle with it, too! That’s why we decided to call in some coaching experts, and prominent members of the sales community. Join us as we learn about how to tackle coaching your reps on the close.

Sign up and instantly learn:

  • How to design a scalable training framework.
  • How to engage reps and reduce turnover.
  • How to measure the impact of training.
  • What common mistakes to look for when coaching.
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Steve Burton

Steve has over 20 years of experience in sales, sales training, and sales management. He is the only two-time and current winner of BESMA’s Sales Trainer of the Year 2016-2018, and is a fellow of the Institute of Sales Management. He has worked with and learned from salespeople across the globe, and has been particularly successful in training young individuals with no sales experience.


Ashley Gagliano

Driven and extremely passionate about the sales profession, Ashley manages the sales organization for the American Association of Inside Sales Professionals. That includes setting goals and supporting and coaching the team to be successful and professional. She is a dynamic and aggressive sales professional that exceeds goals year after year, while demonstrating industry best practices for the industry's pre-eminent sales association.


Darryl Praill

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.