Why Cold Calls Burn Bridges—And Hot Calls Build Relationships

In today’s sales environment, cold calls aren’t just ineffective—they’re a liability. Buyers are flooded with impersonal outreach, and the “spray and pray” approach is more likely to burn a bridge than build a pipeline.

Watch as sales experts from VanillaSoft and 3Sixty Insights unpack how modern, data-driven calling strategies are helping top sales teams connect faster, convert more, and build real relationships.

You’ll learn:

• Why cold calls fail—and how “hot calls” solve for timing, context, and trust
• The sales data proving the resurgence of the phone in buyer engagement
• How to identify and act on engagement signals to prioritize the right leads
• The psychology of timing and how it impacts conversions
• A practical, step-by-step playbook for making high-converting hot calls
• Best practices for personalization, objection handling, and multi-channel follow-up

If you're ready to stop dialing blind and start having conversations that matter, this webinar is for you.

Watch on-demand now 👉