The Great Debate...Cold Calling vs Cold Email

Which To Use, When to Use, & Why

It’s a conversation...some might say a debate...that happens at all levels of sales organizations across every industry…

What is more effective - cold calling or cold email?

Everyone has an opinion...everyone has chosen a side. And the two guest panelists on our upcoming webinar are no exception. They know what works for them, they have their favorite, they’re ready to argue their sides...and Darryl Praill is only too happy to referee!

Watch The Great Debate...Cold Calling vs Cold Email. Arguing for the cold email side is Shawn Finder, Founder and Sales GM with Autoklose. And on the cold calling side we have Richard Smith, Co-Founder and VP of Sales with Refract.

They argue their cases using examples from a number of points in the sales process, including:

  • initial outreach
  • following up on inbound leads
  • reviving deals that have gone dark
  • new referrals from current customers

When does cold calling work best? When should sending a cold email be your top choice? There’s only one way to find out...

Watch the on-demand webinar now!


Richard Smith

Richard Smith is Co-Founder and Head of Sales for UK SaaS company Refract, which provides sales coaching and feedback technology for calls, demos, and emails. He is passionate about helping companies identify the most common mistakes made on prospect interactions, and fixing the broken culture and mindset towards sales coaching.


Shawn Finder

Shawn Finder is an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world by importing packaging from Asia and selling to top cosmetic retailers in North America. By the age of 28, he already sold his first business. In early 2017, Shawn parlayed his second venture, ExchangeLeads, into a sales automation platform called Autoklose. Autoklose was acquired in 2020 by VanillaSoft.


Darryl Praill

Darryl Praill, CRO of Agorapulse, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.