Competitive Displacement: 

or, How to Steal Clients

Wait? What?! Steal clients? I would NEVER steal clients!

Or would I…

We live in a competitive world, and many of us work in VERY competitive industries. We’re competing for attention in a world where information is available all the time - in whatever format and on whatever device you might want it. So how do you stand out from the crowd, get noticed, compete for mindshare, and most importantly, compete for ‘wallet-share’?!

In this webinar, we’re laying it all out there - how to steal clients! Some might prefer the less in your face and more politically correct, ‘competitive displacement’, but folks - it’s all about bringing those customers over to you! They’ve got ‘em, you want ‘em...steal away!

Join us on Tuesday, March 10 at 2:00pm ET, and learn from the experts as we explore this topic inside and out, and find out exactly:

  • What is “The Red Ocean”?
  • How mindshare = wallet-share
  • What are the top client-stealing strategies
  • The top-secret, number 1, killer strategy to winning that most people are not aware of

We’re going to have some fun with this one! Joining me will be highly respected international speaker, bestselling author, entrepreneur, and B2B sales leader Mr. Anthony Iannarino; and author of The Five Forgotten Fundamentals of Prospecting, co-host of The Why and The Buy Podcast, Mr. Jeff Bajorek.

You need to learn these client-stealing strategies before your competition does - register today!


PS: And if you like what our two experts have to share, you can see them both speak at OutBound 2020, taking place May 5-8 in Atlanta. VanillaSoft is proud to be the title sponsor of this event!

Get Your On-Demand Copy

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Anthony Iannarino

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy.

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Jeff Bajorek

Jeff Bajorek is a consultant, author of The Five Forgotten Fundamentals of Prospecting, co-host of The Why and The Buy Podcast, and he wants you to Rethink The Way You Sell. He helps sales organizations perform better by leading workshops, speaking, and coaching.

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Darryl Praill

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.