Content or Personal Brand...

What Do Your Buyers Value More?

It’s an argument that’s been puzzling sales professionals for years...one of the greatest sales debates of our time - content or personal brand...what do YOUR buyers value more?  

It’s certainly something that Justin Welsh and Darryl Praill have been spending a lot of time arguing about recently...did you catch this recent Twitter exchange? 

Justin Welsh: Content doesn’t work. Lead magnets don’t work. I’ve downloaded 500+ ebooks, whitepapers, case studies, infographics...never bought a thing. I’ve purchased 2 things online, and they were from people I followed for months and loved their content. Build fans...not email campaigns!

Darryl Praill: All this tells me is that 500+ companies don’t know how to sell. An intent signal is an intent signal is an intent signal. No doubt you’ve made 50,000 cold calls and the vast majority didn’t buy...but you still cold call.

Join us on Tuesday, June 16 at 2:00pm ET as we let these two go at it. But, to keep them on their toes, we thought we’d bring in an impartial third party to make the discussion just a little more interesting...

Gaetano DiNardi enters the room.

Which side are you on when it comes to content and its role in the buying process? Does content still work? Or is now the age of personal brand? 

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Justin Welsh

Justin Welsh

Justin Welsh is an entrepreneur and advisor to high-growth SMB SaaS companies. His previous work experience includes serving as the SVP of Sales for Los Angeles-based PatientPop, where he grew the business from $0 to over $50M in recurring revenue in four years. Before that, Justin was the 10th hire and spent five years in various revenue leadership roles at Zocdoc.

Gaetano DiNardi - Headshot 2

Gaetano DiNardi

Gaetano DiNardi is the Director of Demand Generation at Nextiva and has a track record of success working with brands like Major League Baseball, Pipedrive, and Sales Hacker. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged.

Darryl-Praill.jpg

Darryl Praill

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.