Creating Successful Cadences

Advice From The Experts

There is a lot of information and advice out there about cadences. You know you need to use them…you know they’re important…

But do you know how to create successful cadences? The ones that really grab your prospects’ attention and convert them into customers?

We brought together some of our favorite sales cadence experts to show you how to ramp up your cadences by incorporating some new and creative tactics. Joining VanillaSoft Growth Marketing Manager Ollie Whitfield will be Jason Bay of Blissful Prospecting, Michael Hanson of Growth Genie, and Sandra Somwaru of Vidyard.

These folks know what they’re talking about when it comes to ramping up your sales cadence efforts, from:

  • implementing the ideal email cadence, to
  • making sure your LinkedIn outreach is spot on and effective, and of course
  • the importance of incorporating video

If you want to be the most effective sales rep you can be, you really don’t want to miss this session.

Watch on-demand. 

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Sandra Somwaru

Sandra Somwaru

Sandra Somwaru started her journey in tech sales in 2019 as a BDR, and has a broad range of experience from customer support, logistics, sales and leadership. During her time as a BDR, she found value in helping and coaching people to be comfortable in front of the camera and using video in their sales, marketing and internal communications outreach. Naturally, she moved into a Video Coaching role and is now the SDR Team Lead.

Jason Bay

Jason Bay

Jason Bay's entrepreneurial experience dates back to 2008. At 19, he ran his first six-figure business painting houses while attending school at Oregon State University. He's worked with hundreds of sales reps and personally closed millions of dollars in revenue during his career. At Blissful Prospecting, he's in charge of growing company revenue through marketing and sales efforts.

Michael Hanson

Michael Hanson

Michael Hanson is a seasoned Sales and Marketing expert, sales consultant, and founder of Growth Genie – a sales consultancy, which helps companies book more qualified meetings and close more deals through in-depth sales training. He is also the co-founder of enMotion, which helps farmers water their crops using solar irrigation systems, and allows communities who live without electricity, to have access to light using solar-powered battery banks.

Ollie Whitfield

Ollie Whitfield

Ollie Whitfield is the Growth Marketing Manager at VanillaSoft who loves writing cold emails and call scripts. In the near future, when the world returns to normal, Ollie is looking forward to returning to his favorite places - the pool table and the football pitch.