Cutting Through The Crap

Increase Your Lead Conversion Rate by 75%

Ask any salesperson and they’ll tell you all about the legwork they’ve done to close tough deals. Long hours, lots of anxiety, and tons of pressure to hit quota are pretty much considered the norm. But what about your outbound efforts? Finding and converting quality prospects is its own challenging game of cat and mouse...

Our CMO Darryl Praill was determined to find a better way. In his search he came across an intriguing Account-Based Marketing vendor who claimed their solution was akin to ABM on steroids. That’s both good and bad. ABM requires near seamless alignment between Sales & Marketing. That’s tough to achieve. So, what would it mean to add steroids to the process?

According to Gil Allouche, CEO of, buyer intent is the next frontier, and the days of having to call up Marketing and tell them the leads suck are over. So, let’s find out if this new technology is a fit for your team. Join our very own Darryl Praill as he chats with Gil on June 11th.

Register now and learn how ABM solutions can help:

  • Automate the prospecting process at scale.
  • Laser focus your growth efforts on the best prospects.
  • Avoid crappy leads and avoid wasted time.
  • Align sales and marketing teams seamlessly.
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Gil Alouche

Gil Allouche is the co-founder and CEO of, where he is disrupting the $30B+ MarTech market by employing artificial intelligence and machine learning to automate account-based advertising campaign testing and execution, thereby making demand generation more predictable and scalable.


Darryl Praill

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.