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Diversity is something we truly value here at VanillaSoft. We pride ourselves on promoting a diverse workforce - and continually strive to ensure that we listen to and value all of the voices around our table.

The sales community is comprised of individuals representing a variety of backgrounds, genders, ethnicities, and sexual orientations. Unfortunately, not all of these voices are equally heard and valued. So when Ashleigh Early and Kasey Jones from The Other Side of Sales approached VanillaSoft with the idea of publishing a report that shines a light on the diverse state of sales today, we jumped at the opportunity to be involved!

VanillaSoft is proud to be a sponsor of the 2020 State of Sales Survey. As you read through the report, take some time to reflect on how the findings and what we as a sales community can do to ensure that all people are valued; that all voices are heard.

David Hood



[Survey] 2020 State of Sales Survey


VanillaSoft is an advocate for inclusion and diversity in the sales world. So, when Ashleigh Early and Kasey Jones asked us here at VanillaSoft if we wanted to shine a light on The State of Sales, we said absolutely. We are proud to sponsor this survey and make this data available to you, our tribe. We encourage you to check out the #StateofSalesSurvey. We hope it will start conversations and bring about change in the sales community. We would love to hear your thoughts on their findings.


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The State of Sales Survey has provided us with some insightful information. The question is…what will we all do with it?

When we think about sales, we think about people. We think about making connections and building lasting relationships. We think about a tight-knit community composed of passionate professionals from different backgrounds and places, ready to join forces. But unfortunately, this is not everyone’s reality. Some of us have it harder than others. And some of us have a valuable voice that is never heard.

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Why Your Sales Team Needs More Gender Diversity [ and How to Attract + Retain Candidates]

How "gender diverse" is your sales team? Check out this advice on the HubSpot Sales blog to take a bigger step forward when it comes to gender diversity in sales. 

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How to Improve Your Sales Team's Diversity & Inclusion Efforts Today

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How Inclusion and Diversity in Sales & Business Can Enrich the Workplace

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