Donor Journeys: From The Engagement Center To Leadership Giving (& Everything In Between)

At the core of donor-centricity is a keen focus on the “donor journey”: a journey that could span a lifetime (or just a few touch-points); that should be personal (but also consistent within a group); intentional (but always ready to pivot); individually tailored (and infinitely scalable). 

A piece of cake! Right?!

Watch as VanillaSoft fundraising expert Rachel Spencer explores how the concept of the donor journey can be applied to Engagement Centers, Leadership Giving and DXO programs; with a view to enlisting it as a source of inspiration (rather than overwhelm!)

Watch on-demand!

Watch Now!

Can't attend live? Register to get the recording.


Rachel Spencer

Senior AE & Fundraising SME