Free Your Team from CRM Design Flaws

Fix the Key Issues that Impact Sales Engagement

So you call yourself a sales pro, huh? You’ve got the right software in place to back your team up. You’re getting some solid leads coming in. You’ve even brought on a few more reps to help handle the volume. Yet, you’re not seeing a pick up in your numbers. What gives?

Typically, the issue is your CRM platform. According to CSO Insights, only 35% of sales reps time is spent interacting with contacts. Further, the Lead Response Report determined the average first call response time for a new lead was 61 hours and one minute. CRM systems aren’t designed for productivity, rapid lead follow-up, and high volumes of prospect engagement — they're designed for interaction with existing customers.

Sign up to learn what you can do to overcome the CRM design flaws that impact your success.

Sign up and learn how to:

  • Respond to new leads in minutes, not hours.
  • Dramatically increase your SDR call productivity.
  • Increase lead engagement from 5% or less to nearly 40%.
  • Get the most impact out of your CRM investment.
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Eric Hollebone

Eric brings DemandLab's Revenue Ecosystem Framework to life by integrating strategy, technology, and data across the marketing, sales, and services continuum. He designs solutions for the entire customer journey by leveraging enterprise data architecture and developing growth engines. In the past, Eric has delivered technology solutions to global brands such as Rolls-Royce Aircraft, Ford Motor Company, and Agilent.

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Nancy Nardin

Nancy is a pioneer in sales prospecting technology with nearly 30 years of sales and marketing expertise. Before launching Smart Selling Tools in 2006, Nancy served in sales leadership roles at leading analyst firms such as Gartner Group and IDC. She worked closely with many of Silicon Valley's leading venture capital firms. She has, at one point or another, worked with more than 30 of the largest high-tech, and telecom firms in the country.


Darryl Praill

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.