From 0 to 1000 Registrations

How To Build a Webinar Audience from Scratch

Are your expectations on webinar registrants coming up short? Perhaps you feel as though your organization deserves more attention? With some companies generating literally thousands of registrants on a monthly basis, if you’re not getting the same kind of crowd, you may feel like you’re doing something wrong! Hey, we’ve been there...

In fact, we were there not so long ago. Beginning in December 2017, the VanillaSoft team revamped its webinar process. Since then we’ve seen astronomical growth from our audience. We literally went from 8 registrants to nearly 1000 in less than a year!

For the most part, we’ve kept a lot of our techniques and processes to ourselves, but that’s about to change. As many of your know, we love to share the knowledge for folks in sales, but we want to make sure that applies to our friends in marketing as well.

That’s why we’re holding a live webinar! Whether you’re interested in anything from copywriting to highly technical production aspects, we’ll be doing the full monty. Don’t be shy, come out and meet the VanillaSoft marketing team on April 9th, 2019!

Register now and learn:

  • What type of topics are most popular and relevant?
  • What promotional tactics yield the best registration numbers?
  • What should you invest in to grow your presence?
  • How to implement scalable, high-quality production processes.
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Darryl-Praill

Darryl Praill 

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. 

PP

Evan Luke

Evan oversees all of VanillaSoft’s business development campaigns. He is a results-driven professional with years of experience in lead generation, demand generation, content marketing and business intelligence. Originally trained in communications, Evan brings a unique skillset to the table in his capacity to create strong, focused messaging and effective, targeted content on tight timelines with minimal resources.

danielallard

Daniel Allard

Daniel has worked in the production industry for over 20 years, moving between the fields of broadcast and corporate video production for networks such as CTV and CPAC, as well as fulfilling production roles at The Canadian Real Estate Association and The Conference Board of Canada. His productions have been seen across the globe on networks such as The Discovery Channel and the major US stations.

AlannaJackson

Alanna Jackson

Alanna Jackson, co-founder of Jackson Marketing, is a client services and project management professional who understands the complexities of modern B2B marketing. In addition to being a B2B social media pro, she co-hosts The Marketing Mix podcast with her business partner where they discuss B2B marketing issues.

StacyJackson

Stacy Jackson

Stacy Jackson co-founded Jackson Marketing with her business partner/sister in 2011. She is a content marketing professional and self-described martech geek who helps business-to-business marketers optimize their brands’ online presence. Stacy co-hosts The Marketing Mix podcast, and she’s an editor and writer, and a regular contributor to various marketing blogs.