INSIDE FUNDRAISING
Multi-Channel Engagement:
Crawl, Walk, Run
WATCH ON-DEMAND
So you’ve decided it’s time to take your calling program to the next level, but you’re unsure of where to start. Maybe you’ve invested in a multi-channel tech-stack, but are stuck on which channel to use, which donor group to target, and how to execute. Maybe you’ve got one multi-channel donor journey locked in, but you’re aiming to introduce more in the way of segment-specific personalization. Or, perhaps this is old hat for you, and you’re looking to join the major leagues and “go pro” as a true “cadence master”.
If any of these scenarios sound like you, watch our three-part webinar series as we break down multi-channel engagement from start to finish. This series will explore a number of areas including expanding your channels, strategy and segmentation planning, building out donor journeys and cadences, and analyzing your data to optimize future outreach strategies.
We’re taking a ‘Crawl…Walk…Run’ approach with these sessions - starting at the beginning and taking you all the way through to multi-channel mastery
Watch now!
⬇️ See details for each session below. ⬇️
Watch Now!
Episode 1
Multi-Channel Engagement: Crawl
- Making the shift to an “engagement” center
- How to rethink your goals and approach to constituent engagement
- Expanding your outreach channels
- Finding and leveraging the right tools to help you build relationships
Panelists: Emily Etzkorn, Jordan Hiatt, Rachel Spencer
Episode 2
Multi-Channel Engagement: Walk
- Strategy and segmentation planning
- Donor journeys and cadences
- Using workflow automation to make your tools work for you
- Effectively delivering “personalized outreach at scale”
Panelists: Emily Etzkorn, Danielle Manriquez, Rachel Spencer
Episode 3
Multi-Channel Engagement: Run
- Implementing dynamic cadences based on engagement
- Using data and results to inform future outreach strategies
- How to demonstrate impact of personalized outreach, journeys, and cadences
- Brainstorming for the future
Panelists: Emily Etzkorn, Dan Sims, Rachel Spencer