Are You Hiring for Attitude, or

Hiring for Experience?

AA-ISP Webinar Series

If you’re an emerging company, building a sales team is a critical step towards achieving the success you envision. Competing for proven, high-priced sales talent is tough. Instead, you've decided to bring on smart, eager recent grads with no sales experience but great attitudes, believing they can learn sales on the job by experimenting and practicing on live prospects.

Is this the right decision?

Will this strategy result in a failure to hit cruising altitude due to neglect of the sales process? Will you actually save money, or will you instead burn through too much capital waiting for the sales team to succeed? In this webinar, you will learn:

  • What are the different hiring strategies for Sales?
  • What are the associated costs?
  • What are the pros and cons of each approach?
  • What are the hidden costs?
  • How can you ensure success and avoid major financial pitfalls?
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Terry Ledden

Terry Ledden is an award-winning sales consultant, trainer and coach. His clients score the highest close rate in their segment at the lowest cost of pursuit by following the contrarian Sandler Selling System that goes for no instead of yes and gets deals closed up front, before wasting time and expenses delivering demos and generating proposals that go nowhere.


Darryl Praill

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.