Terry Ledden is an award-winning sales consultant, trainer and coach. His clients score the highest close rate in their segment at the lowest cost of pursuit by following the contrarian Sandler Selling System that goes for no instead of yes and gets deals closed up front, before wasting time and expenses delivering demos and generating proposals that go nowhere.
Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.