What the Heck are Aged Leads?!

And Why Should I Care?



Working in the insurance industry, you know the importance of leads - they are the lifeline of your business. Your lead database needs to be continually updated, and your leads continually nurtured.

And, where do your leads come from? Friends. Family. Networking events. Referrals. Aged lead databases. 

Wait! What the heck is an ‘aged lead’?! 

What if we told you that there are lists and lists of affordable, untapped leads just waiting for you. Join us on Tuesday, May 26 at 2:00pm ET to learn about aged leads - why they are important, relevant, and something that you can and should be benefiting from in your insurance business. We’ll look at: 

  • What are aged leads?
  • What are the benefits?
  • Is there a downside? 
  • How to use aged leads successfully in your insurance business 

This session will be hosted by VanillaSoft’s Head of Product Marketing and in-house expert on the insurance sales industry, Bergen Wilde. Joining Bergen is Bill Rice  Founder and CEO of Kaleidico, a digital agency specializing in lead generation, and expert on aged leads. 

Make sure to tune in on Tuesday, May 26 at 2:00pm ET to find out exactly what aged leads are, and why the heck you should care.

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Bill Rice

Bill Rice

Bill Rice is the Founder/CEO of Kaleidico, a digital agency focused on lead generation. He regularly writes and speaks about designing lead generation systems and platforms that consistently deliver sales growth. His specialty practice areas include Financial Services (Lending & Insurance), Legal (Personal Injury), and Emerging Technology.


Bergen Wilde

Beginning his sales career with the family flower business, Bergen Wilde moved briefly into federal politics as a campaign manager. Transitioning out of politics – almost – Bergen spent a few years selling SAP data archiving consulting services to the federal government before moving into document management software sales. Loving the energy in smaller companies, he joined a colleague’s start-up document management firm in a sales and marketing role where Bergen discovered his true calling – product marketing. After 18 years in sales, Bergen now leverages his experience as the Head of Product Marketing for VanillaSoft, the leader in sales engagement software.