Bill Rice is the Founder/CEO of Kaleidico, a digital agency focused on lead generation. He regularly writes and speaks about designing lead generation systems and platforms that consistently deliver sales growth. His specialty practice areas include Financial Services (Lending & Insurance), Legal (Personal Injury), and Emerging Technology.
Beginning his sales career with the family flower business, Bergen Wilde moved briefly into federal politics as a campaign manager. Transitioning out of politics – almost – Bergen spent a few years selling SAP data archiving consulting services to the federal government before moving into document management software sales. Loving the energy in smaller companies, he joined a colleague’s start-up document management firm in a sales and marketing role where Bergen discovered his true calling – product marketing. After 18 years in sales, Bergen now leverages his experience as the Head of Product Marketing for VanillaSoft, the leader in sales engagement software.