7 Steps for Creating Successful

Insurance Ads on Facebook

Are you thinking about advertising your insurance and financial services on Facebook, but are just not sure how to create your campaigns, organize your ad sets, or even simply how to create your ads? 

You need to get this right, because Facebook is a key source of insurance leads.

On Tuesday, November 17th at 2:00pm ET you will have the opportunity to learn all of the ins and outs of creating hugely successful Facebook campaigns...campaigns that will help you generate a ton of leads. Join VanillaSoft’s in-house insurance expert Bergen Wilde, and Cedric Potvin, Facebook marketing expert and Founder of Vertex Marketing, as they discuss. 

  • When to use ads vs. boosting a post
  • Key Facebook campaign terminology 
  • How to target your buyer persona
  • The importance of campaign measurement and analysis

And so much more! 

Join us on November 17 and learn how to turn Facebook into a goldmine!

Register today!

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Cedric Potvin

Cedric Potvin

Cedric Potvin is a self taught entrepreneur who has found a passion for digital marketing in managing Facebook ads for other businesses. He’s a techy guy, and is obsessed with finding new ways to use data when making decisions for his clients’ accounts. Cedric is big on coffee, communication, and Kaizen - which in Japanese means ‘continuous improvement’.


Bergen Wilde

Beginning his sales career with the family flower business, Bergen Wilde moved briefly into federal politics as a campaign manager. Transitioning out of politics – almost – Bergen spent a few years selling SAP data archiving consulting services to the federal government before moving into document management software sales. Loving the energy in smaller companies, he joined a colleague’s start-up document management firm in a sales and marketing role where Bergen discovered his true calling – product marketing. After 18 years in sales, Bergen now leverages his experience as the Head of Product Marketing for VanillaSoft, the leader in sales engagement software.