Perspectives on Pricing... 

To Discount, or Not to Discount

Some of the BEST webinar ideas come when you least expect it…like when you’re having a friendly LinkedIn debate!

Last month, Richard Harris posted his perspective on discounts and how they really don’t work because eventually, you’ll need to move those customers off that initial discounted pricing anyway.

Darryl Praill’s take…”if you offer me (the buyer) a discount, you need to continue that discount, or at the very least ensure that you are charging a reasonable price...or you’ll be replaced with someone who will.”  You need to show your customers that you care. 

So, we have a difference of opinion, and you know what that means…another GREAT DEBATE! 

On Tuesday, July 14 at 2:00 pm ET, join VanillaSoft’s Darryl Praill, and Richard Harris from the Harris Consulting Group, for a knock-down, drag ‘em out, good old-fashioned debate. There’s even talk that they’ll take on a bit of role-playing – buyer vs seller...showcasing these differing perspectives live and on-air. 

We love a good debate, and we know you do too. Join us on July 14 – register today!

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Richard Harris

Richard Harris

Richard Harris brings 20+ years of sales and Saas experience working with companies like Google, Zoom, Pandora, Visa, Pager Duty, and Gainsight. Richard focuses on a relaxed conversation sales approach supported by N.E.A.T. Selling (Need, Economic Impact, Access to Authority, Timeline). His passion is to help reps close the gap between old school feature benefits to a natural language approach that allows for a process to exist and allow each rep to maintain authenticity. The goal of Richard's training is to get people to stop talking about what they do and get them to start talking about the pains they solve and teaching sales reps how to earn the right to ask questions.

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Darryl Praill

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.