Sales Cadence: What Works,

What Doesn't, and Why You're Frustrated

Increase your Sales Team’s Performance by Over 50%

Face it — the sales profession has undergone a dramatic transformation in the past few decades. With an ever increasing quantity of channels to connect with hot prospects, the possibilities are practically endless.

Unfortunately, this also presents a new challenge for sales reps — buyers are in the driver's seat now. They have the flexibility to choose when and where they want to interact. If you’re not the first to respond, and inconsistent with follow-ups, you’re missing out on deals.

We've studied over 125,000,000 sales interactions - phone, email, sms - along with their timing, frequency, and outcomes. It's all part of our commitment to develop the definitive guide on sales cadences — what works, what doesn't, and why you're frustrated with your results.

Sign up to instantly get the guide, and learn how to:

  • Make contact with leads faster.
  • Connect with prospects at the best time.
  • Find the most effective communication channels.
  • Make your sales model less complex and more efficient.
Get Your On-Demand Copy

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Ben Beck

Ben loves working at the intersection of technology and marketing. In addition to building out chatbots and marketing automation implementations for his clients, he also enjoys working with a breadth of marketing and sales tools, such as Marketo, Hubspot, SalesForce, ManyChat, ChatFuel and Optimizely. Despite his near addiction to marketing tech, he also loves to get away from it all and spend time in the mountains with his wife and two boys.

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Morgan Ingram

Morgan is the Director of Execution and Evolution at JBarrows Sales Training, focusing on delivering to sales development teams to enhance their skill sets and performance. In his previous role, Morgan was the Sales Development Manager at Terminus where he managed a team of 13 SDRs to help B2B marketers do account-based marketing at scale. Morgan joined Terminus in early 2016 and helped scale the company to become the fastest growing startup in Atlanta. In addition, Morgan started his own YouTube series, The SDR Chronicles, with more than 100 videos providing SDRs with motivation, advice, and tactics.

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Darryl Praill

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.