Solicitation vs Digital Engagement:

The Great Fundraising Debate

It’s one of the hottest debates in fundraising right now - direct solicitation vs digital engagement.

There are some educational organizations that are seeing great returns while putting soliciting on the back burner. They’re keeping in touch with their donors digitally throughout the year - whether it be reaching out via email or engaging through social media.

Other organizations don’t see things the same way - they feel that directly soliciting alumni and donors is the only way to reach their fundraising goals.

Which is right? What works best? Well it depends on who you ask!

Watch as Agorapulse CRO Darryl Praill brings together two education fundraising experts to look at both sides of this debate, and help you to determine what will work best for your organization. Darryl was joined by Louis Diez, Executive Director of Annual Giving at Muhlenberg College; and former Assistant Director of Annual Giving with St. Mary’s College, and current VanillaSoft business development rep, Lucy Thomas.

Is it better to play the long game through ongoing digital engagement with your donors, or should you proactively reach out and make those direct asks? Maybe you do both?

Watch on-demand now!

Louis Diez

Louis Diez

Louis Diez is an expert in annual fund development, digital fundraising, and engagement strategies. He currently serves as the Executive Director of Annual Giving at Muhlenberg College and hosts the Donor Participation Project.

Lucy - SQ - CLR

Lucy Thomas

Lucy Thomas is a Business Development Representative with VanillaSoft. She is the former Assistant Director of Annual Giving at St. Mary’s College in Indiana, where she oversaw the telephone annual giving program.


Darryl Praill

Darryl Praill, CRO of Agorapulse, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.