Why Traditional CRM Fails Inside Sales Organizations

About This Webinar

CRM software has passed the stage of being considered innovative and has become a default tool in many inside sales departments. While CRM has proven to be very effective for the collection and analysis of data, it has often become more of a barrier for salespeople to overcome rather than a tool that enhances sales behavior.

Organizations are now deploying tools that do more than store and report on data: they are assisting the salesperson by automating processes that increase productivity, remove barriers to performance, enhance skills, and elevate the sales behaviors that drive more sales.

In this webinar you will learn:

• How the complexity of inside sales has evolved
• How to measure productivity – call volume vs follow up persistency
• Why automating call cadence should be the cornerstone of any sales CRM
• What should be automated and what should be left to a salesperson's discretion