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Transform Your Fundraising Campaign ROI
Fundraising campaigns — they’re not just for new buildings anymore. In 2017, colleges and universities raised an incredible $43.6 billion. With the size of donations growing, and campaigns lasting longer, it’s easy to see the potential to generate great results.
That begs the question, why are some schools having so much trouble getting a good return on their fundraising investment? In the US, the institutions receiving the most funding represent less than 1 percent of colleges. Worse, the proportion of money those schools receive keeps on growing.
Have you considered the channels you’re using? Did you know that you can get a 34% higher response rate using the phone? We’ve got a new webinar on how you can generate far better ROI. Join us and learn how you can help break the cycle of the 1 percent.
Register now and instantly learn:
Natosha Walter graduated from Lebanon Valley College in Annville, Pa. with a degree in English. During her time at her undergrad, she worked at her college’s phonathon raising money for the school. Upon graduating, she started a career in Annual Giving at Bucknell University where she runs the Student Calling Program and several other efforts for the Annual Fund.
Ellice Moore graduated from Gettysburg College with a Bachelor of Arts in History. She has been working in the Annual Fund at Bucknell University since 2012 after working in the line of direct marketing for non-profit organizations. She lives in Mifflinburg, PA, with her husband and their numerous (7) animals.
Rachel is a fundraising expert with over 10 years experience. She has managed teams of 40 fundraisers, and worked with the likes of Oxfam, Unicef, NSPCC, Barnardo's, Cancer Research UK, Alzheimers Research and more. She holds records for most funds raised on a single campaign at Queen Mary University of London and for the best ROI on a single campaign at King's College London.
Darryl Praill, CMO of Agorapulse, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.