CEO of Personal ABM and Stop the Sales Drop, helps B2B sales and marketing organizations make an emotional connection with the human buyers within specific key accounts. Eric’s clients challenge the 60% of the market that’s stuck in the status quo or do not think they need to change. As a result, they have experienced 50% - 150% greater 3-year revenue growth.
President of Personal ABM & Partner at Stop the Sales Drop, helps sales and marketing teams win, protect, and expand key accounts using a more personal account-based “Challenger” approach. Through her focus on building personal relationships with 1-to-1 communications that speak to specific decision makers and influencers, her team builds top-to-bottom engagement, relationships, and trust with previously untouchable enterprises.
Darryl Praill, CRO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.