Winning Key Accounts Using a More Personal ABM Approach on LinkedIn

LinkedIn’s State of Sales Report recently showed that 44% of organizations are seeing significant drops in responsiveness. We know that buyers still want to engage with experts who can help them overcome challenges, so why the unresponsiveness on LinkedIn? It comes down to one key thing...lack of personal relevance. That personal connection with your buyers on LinkedIn is just not happening.

And that is where personal ABM comes in...the ability to speak on a personal level to those human buyers within your key accounts. It’s different from traditional marketing, or even from traditional ABM - it’s an important skill...and we’re going to teach you about personal ABM and how you can make it work for you!

On Thursday, August 13, VanillaSoft CRO Darryl Praill will be joined by two experts - Kristina Jaramillo is President of the organization Personal ABM, and Eric Gruber is CEO. Personal ABM helps sales and marketing teams to win, protect, and expand their key accounts using a more personal approach. Join us as we discuss: 

  • What’s missing from most social ABM programs
  • How sales and marketing teams are irrelevant on LinkedIn
  • Real life case studies on how companies created $2M wins on LinkedIn with accounts that were previously unresponsive 

Take your personal connections on LinkedIn to a whole new level. Don’t miss this webinar on August 13 - register today!


And, if you like this discussion, you won’t want to miss the sessions taking place from August 18-20 at Navigating the New State of Social Selling.

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EricGruber

Eric Gruber

CEO of Personal ABM and Stop the Sales Drop, helps B2B sales and marketing organizations make an emotional connection with the human buyers within specific key accounts. Eric’s clients challenge the 60% of the market that’s stuck in the status quo or do not think they need to change. As a result, they have experienced 50% - 150% greater 3-year revenue growth.

Kristina

Kristina Jaramillo

President of Personal ABM & Partner at Stop the Sales Drop, helps sales and marketing teams win, protect, and expand key accounts using a more personal account-based “Challenger” approach. Through her focus on building personal relationships with 1-to-1 communications that speak to specific decision makers and influencers, her team builds top-to-bottom engagement, relationships, and trust with previously untouchable enterprises.

Darryl-Praill.jpg

Darryl Praill

Darryl Praill, CRO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.