Debunking the 5-minute Lead Follow-up Myth

2018 Sales Development Summit | Hosted by Inside Sales

Gabe Larsen’s 5-minute Rule is a Myth

For over 10 years, Gabe Larsen has been preaching a myth. It goes something like this — if you aren't calling your inbound web leads within five minutes of receipt, you're an idiot.

Five minutes? Really? Folks, don't believe the hype. We can definitively prove the five-minute rule is wrong. The research actually proves that you’re an idiot if you follow Gabe’s advice!

Watch Darryl Praill's session on-demand from the online Sales Development Summit, a two-day sales summit where the biggest, brightest, most followed thought leaders in the industry gathered to share their expertise.

In his session he and VanillaSoft CEO David Hood shares data that lays out the truth about lead response times. You’ll learn:

• How does response time influence sales engagement success?
• How many attempts are really necessary to connect with a lead?
• When should you move on to the next lead?
• What quantity of calls should an SDR be making on a daily basis?
• What technology choices are hurting, or helping, your success?

Darryl Praill is also joined in the session by the VanillaSoft CEO, David Hood. It's a conversation style session that is engaging and informative. Watch it now!

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David Hood

David Hood, CEO of VanillaSoft, is a successful software entrepreneur with extensive international experience in finance, business development, sales, and marketing. Under his leadership VanillaSoft has grown over the past decade from a small start-up to a leader in the inside sales and CRM space focusing on lead management and cadence automation.


Darryl Praill

Darryl Praill, CMO of Agorapulse, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.