Jeff Molander is a sales communication coach and creator of the Spark Selling technique—a way to spark more conversations with customers "from cold", and fill pipeline with more close-able clients. His company, Communications Edge Inc., crowdsources the latest, most effective conversation-starting tactics -- and shares them inside a private community of small business owners, sales reps and marketers. He's been selling for over two decades and, in 1999 co-founded what became the Google Affiliate Network and Performics Inc. Jeff was also first to offer a practical book for small businesses to sell using social media. In 2011 he published, Off the Hook Marketing: How to Make Social Media Sell for You.
Darryl Praill, CRO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.