Sales Engagement or CRM:

Which Sales Tech is Right for Your Team?

Years ago, SiriusDecisions created the Demand Waterfall. Suddenly, terms like Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL) and Sales Accepted Lead (SAL) became part of our everyday vernacular.

So what did SiriusDecisions forget in this education process? It’s simple. They forgot to mention that each stage of the sales funnel requires a different technology stack component. However, most organizations still rely solely on CRM to manage the process.

Sign up and learn:

  • How to respond to new leads faster.
  • How to increase sales rep accountability.
  • Why CRM alone isn't always enough.
  • Why your tech stack might be incomplete.

In this webinar, we discuss how the tech stack has changed to reflect today’s modern sales processes, and how your technology could be adversely impacting your sales success.

Sign up to start learning how you can harness the rapidly changing technology landscape to address common pain points with surprisingly simple solutions.

Get Your On-Demand Copy

Scott Barker

As a top performer in sales, business development, lead generation, team building and recruiting at B2B tech startups, he is passionate about building and strengthening authentic relationships with my team and partners.
He's also a complete sales/marketing technology nerd that spends a shocking amount of time reading about up and coming best practices/tech in the modern selling space.


Darryl Praill

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.